Tag for Hate

Tag For Hate: Ubiquitous Magnolia Home

Promise.

This is the last and final time we’ll tag Chip and Joanna Gaines’ design aesthetic for hate. It’s not that we hate the Magnolia Home aesthetic completely (though it is a bit white on white on white.) To their credit, they have perfected the intersection of farmhouse chic and industrial modern. It’s a look that works in many home and commercial settings. The problem: it’s the ONLY look they offer and its EVERYWHERE.

Shiplap. White paint. Wood tones. Metal. Repeat.

There’s no doubt about it, “Fixer Upper” was a monstrous hit for HGTV. For many of us, the show had a fresh appeal at its start. By the end of the season one, it was abundantly clear that the Gaines’ would be serving up the same exact look episode after episode. Can you say “shiplap?” The show went on for 4 more seasons! The monotony of Magnolia Home design and décor was mind-numbing. Moreover, “Fixer Upper” came to epitomize the monotonous offerings on home improvement television networks.

Shiplap. White paint. Wood tones. Metal. Repeat.

Anyone saddened by the end of “Fixer Upper” doesn’t have to go far to get their fix of Magnolia Home. Product lines can be found at Pier 1, Target, and Home Depot just to name a few retailers. (There’s also their higher-end licensing deals (like Loloi carpets). We don’t begrudge them their success (well, maybe a tiny bit.) It is the ubiquitous nature of their design line that’s ripe for hate. Magnolia Home muted off-white tones, galvanized containers, and “salvaged” accents are seemingly everywhere. (And they themselves are everywhere: even the check-out aisles via People and other celebrity news magazines.)

Photos from the Target Store Opening – Glenview, IL, Thursday, Nov. 9, 2017. (Jean-Marc Giboux/AP Images for Target)

It begs the question: Does a pervasive design aesthetic stifle creativity and individual expression in our personal design choices?

Not too long ago, folks would say “Your living room looks right out of a catalog.” Now, they can say “Your living room looks right out of Magnolia Home.” We don’t think either is a compliment.

Tag For Love

Tag For Love: The “Howdy” Box, Y’all!

Write a review? You don’t need to ask us twice.

We’ve been loving on Draper James ever since the Reese Witherspoon lifestyle brand’s collab with Crate and Barrel was featured in the June 2018 issue of Better Homes & Gardens. We’ve tagged the brand for love so much that J. bought Rob the acrylic “Howdy” tray for Christmas. Since our whole schtick is providing unsolicited opinions we can’t say no when we’re actually asked to give a review!

The Howdy tray holds all kinds of stuff…like your pearl necklace.


5 Stars! (just like you should be giving our podcast)

We think even haters of blue and white decor will agree that this little gingham tchotchke box is gorgeous. Who doesn’t need a tchotchke box on their nightstand?