Cohost J. here–we were recently approached to be part of a super cool discussion about podcasting and marketing, organized by Overit Media, (LOVE that name) which is based in Albany. Why they thought we were podcast experts, I don’t know (maybe because of the name of our show? As you loyal listeners know, we are anything but expert and loudly proclaim it all the time)! Unfortunately Rob will be out of town during the event, but I will carry on as a guest panelist.
“Using Podcasting in Marketing: Why, How & What Works” takes place on Wednesday, August 14, 2019 at Overit Media, 435 New Scotland Avenue, Albany NY. Here’s the official info:
“One-third of the population reports having listened to a podcast in the last month, representing 90 million monthly listeners. With podcast growth surging in the United States, businesses are turning to the medium to attract new audiences, to engage current ones, and to be the signal that breaks through their daily noise.
With so much attention being given to podcast as a hot new marketing channel – you might have questions.
- Should your business have a podcast?
- How do you get started?
- How do you measure results?
- How do podcasts fit into a larger marketing strategy?
Attend this free, informative panel with seasoned podcasters to hear about the highs and lows of podcast marketing with actionable tips on how to get started, what works, and why podcasting deserves a spot in your marketing mix.
- Jeff Ayers, Death Wish Coffee
- Scott Jarzombek, Albany Public Library
- Steve King, A Podcast for Creatives
- J Dewey, Could Be Better
I am very pleased to be a part of this distinguished group. Hopefully I can live up to their expectations.
Free tickets are available via Eventbrite and I’m told it will be livestreamed and available as video afterward. See you there!