Ascribing colors to generational cohorts appears to be based on the popularity of a color among young adults and the application of the color in their personal fashion and home décor. Following that logic, it wasn’t too hard to uncover the most popular color among Gen Xers in their early adult years. Sherwin Williams Color Through the Decades confirms it, (see also here) the signature color for Generation X: BEIGE!
How dreadful! But true. Throughout the 1990’s as Gen Xers were coming of age, furnishing their first apartments or buying their first homes they turned to the color beige over and over again. Beigey Beige Beige décor was everywhere. Top colors of the era had names as uninspiring as the color itself. “Whole Wheat”, “Basket Beige”, “Urban Putty.” Fibrous not fun!
Blame it on our being raised in households full of dusty rose, country blue, and mauve. Or maybe we were so oversaturated with neon and color blocking that we rebelled…with beige. Whatever the reason for Gen X’s love affair with beige, it lasted longer than most of JLo’s marriages. Indeed, well into the 2000’s we couldn’t get any more exciting than “Latte”–how very Central Perk of us!
We may not love Millenial Pink or Gen Z Yellow, but we definitely hate Gen X Beige!