Tag for Hate · Tag For Love

Tag For Competition: BHG Gets Into The Podcast Game

Inspired by us*, Better Homes & Gardens recently launched a new DAILY podcast called At Home Daily. Though they put out a few episodes since January, they just announced it on their website.

Found while listening to our new episode.

It’s daily, but only two to three minutes long, and apparently meant to be played as part of your daily smart speaker flash briefing. Topics thus far seem to be on their brand but not exactly ours–grandparents, houseplant care, etc.

Part of the reason we started this podcast was to help build a sense of community around home decor, gardening and entertaining using a digital platform. A year ago, they were behind the times (we think) with a definite lack of media projects–a few videos, some slideshow-based web content, etc. We wanted more than that, so we created it. In the past few months, their website has begun posting a LOT more content (regrettably, lots of content recycled from other brands and sites) and now this. So, visible improvements! Obviously they’re making attempts to win the magazine/platform survival war (watch out, Good Housekeeping).

We’ll be tuning in, of course. We wish them well! Though At Home Daily is a also a podcast, our show is entirely different. We’re the outsiders looking in…the readers. And we’re going to keep on keepin’ it real…but on a monthly basis. Speaking of which, did you check out our latest episode?

*totally unproven statement invented by us.

UPDATE: We’ve listened to a few episodes. Not gonna lie…it’s not good. It’s about as dry and void of color and warmth as Rob’s martinis but 1000% less fun. Actually I take that back that comparison because that’s an insult to martinis.

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